Second Generation

Family Owned Since 1998

Built by Family. Inspired by Animals.

Wholistic Pet Organics began with a simple belief: the animals who share our lives deserve the same thoughtful approach to wellness as every other member of the family. More than 27 years later, that belief continues to guide everything we do.

Our Story

From the Show Ring to Whole Food Wellness

Our family’s journey began long before Wholistic Pet Organics. For decades, dogs and horses were at the center of our lives through showing, training, competition, and everyday companionship. That hands-on experience, combined with our founders’ formal education in biology, chemistry, biochemistry, and animal health sciences, created the foundation for a thoughtful, science informed approach to animal nutrition and wellness. In 1998, our search for cleaner, whole food nutritional options became Wholistic Pet Organics. What began as a family effort to make better choices for our own animals grew into a company dedicated to helping pet parents do the same.
Before 1998
Decades in the dog and horse show world, supported by formal education in biology, chemistry, biochemistry, and animal health sciences.
1998
The Wholistic Pet is founded, followed by Canine Complete, our first proprietary whole food supplement.
2004
Our Bedford retail store and manufacturing division open, we become an audited NASC member, and begin expanding internationally.
2015
We completely rebuilt our Bedford brick-and-mortar retail store, The Wholistic Pet, creating a larger space, an expanded product selection, and an improved experience for our local customers.
2025
We design and build a brand new Bedford manufacturing facility supporting our USDA Organic certified operations and continued growth.
Today
We continue as a second-generation family business manufacturing core supplements in Bedford, New Hampshire.
In Loving Memory of Sandy Phillips

The Heart Behind Our Mission

Alexandria 'Sandy' Phillips was at the heart of our family and the foundation of Wholistic Pet Organics. Her academic background included an associate degree in Animal Science, a bachelor's degree in Medical Technology, and a master's degree in Education.

Sandy's greatest passion was her animals. From raising and showing champion Dobermans to riding and caring for her horses, she devoted her life to animals and the people who loved them. That passion helped inspire Wholistic Pet Organics and the belief that thoughtful nutrition and care can make a meaningful difference in an animal's life.

Sandy lived by a simple belief: 'Family is everything.' Her compassion, determination, and devotion continue to guide our family and the mission we carry forward today.

Family is everything.

Read Sandy's Story
The Next Generation

Carrying Our Family Mission Forward

Ryan Phillips grew up alongside Wholistic Pet Organics, learning the products, manufacturing processes, customers, and values that shaped the company from the beginning.

Today, as second generation owner and CEO, Ryan continues the mission established by his parents with the support of his wife, Sarah Phillips, and his father, John Phillips, who remains actively involved and continues to share the experience and perspective gained from building the company.

Ryan and Sarah’s sons, Weston and Carson, are also growing up around Wholistic Pet Organics and look forward to becoming involved in the family business as they get older, carrying its values into the next generation.

Together, the Phillips family is guiding Wholistic Pet Organics into its next chapter. The company has expanded its manufacturing capabilities, strengthened its quality systems, introduced new products, and opened a new facility in Bedford, New Hampshire.

Although Wholistic Pet Organics continues to grow and evolve, its purpose remains unchanged: to create products we feel confident giving to our own animals and sharing with families everywhere.

Family Leadership

Independently owned and guided by the Phillips family.

Built on Experience

More than 27 years of animal wellness and manufacturing experience.

Investing in the Future

Continued investment in quality, responsible innovation, and American manufacturing.

Giving Back

Caring Beyond Our Products

The Wholistic Pet family of brands is committed to making a positive difference for animals and the people who love them. We support dog and cat rescue organizations through fundraising, donations, and adoption events that help pets find safe, loving homes.

Our commitment also extends to supporting human cancer research. After losing Sandy Phillips to cancer, this cause became deeply personal to our family. Through charitable giving, we honor her memory while supporting research that may help other individuals and families affected by cancer.

Supporting Animal Rescue

We contribute to organizations working to protect, care for, and rehome dogs and cats in need.

Helping Pets Find Homes

Our fundraising and adoption events connect adoptable animals with families in our local community.

Contributing to Cancer Research

We support human cancer research through charitable giving inspired by our family's personal experience.

Our Mission Continues

From Our Family to Yours

For more than 27 years, Wholistic Pet Organics has been guided by a love for animals, a commitment to quality, and the belief that family is everything.

As our company enters its next generation, we remain dedicated to creating thoughtfully formulated supplements supported by carefully selected ingredients, documented quality systems, and products we feel confident giving to our own animals.

Thank you for allowing our family to be part of your pet's wellness journey.

The Phillips Family
Explore Our Certifications & Quality Standards