I was recommended to buy this product from my relative who has three dogs all adopted from Antigua in the Caribbean. I then recently adopted a sweet doggy from Antigua - Carl - he is the best dog anyone could ask for and the sweetest rescue I have ever experienced. These animals are just different in so many ways and they have incredible intelligence! Anyway, Diatomaceous Earth has helped him relieve mostly the itching and licking he used to do a lot of when I first got him two months ago. I like the fact it’s a powder, it’s odorless, and tasteless. I sprinkle half a teaspoon into his food once daily - he itches and scratches a lot less and his tummy and digestion have improved remarkably! Highly recommend this product to anyone who needs a holistic remedy. Thank you!